Privacy & Cookies

Amunra Pure Performance Ltd respects your privacy and is committed to protecting your personal data.

The following information will outline who we are, why we collect your data when you interact with is and what we may use it. It’ll also give a brief overview of your rights.


We are Amunra, when we mention Amunra, “we”, “us” or “our” in this privacy policy we are referring to Amunra.


There are lots of different ways in which we may collect data, or receive data, and you can see an explanation of the main ways below.

You may give us data when you interact with us

You may give us data by filling in forms or by corresponding with us by post, phone, email or through chat or social media. This includes data you provide when you:

  • sign up to receive our newsletter;
  • create an account on our website;
  • order our products;
  • ask for direct marketing to be sent to you;
  • engage with us on social media;
  • enter a competition, promotion or survey;
  • contact customer services; or
  • leave comments or reviews on our products or services.

We may get some data automatically

As you interact with us, including via our website, we may automatically collect data about your equipment, browsing actions and patterns.

We may obtain some data from third parties

We may receive data about you from various categories of third parties, including:

  • from providers of services which facilitate our ecommerce operations, including ecommerce platforms and payment and fraud prevention services;
  • from analytics providers, advertising networks and search information providers; from data partners;
  • from publicly available sources; and from any third parties who are permitted by law or have your permission to share your personal data with us, such as via social media or review sites.

How we collect data above described all the different ways in which it’s possible to be given or obtain data. Some of that data may be personal data. The types of personal data we collect about you will depend on how you are interacting with us.

For more information of the different types of data we might collect, feel free to email us at


On our website, you may choose to opt in to receive our newsletter, or as part of creating an account. We may also be able to send you relevant direct marketing about our own products and services unless you opted out during the purchase journey. We may also send you a reminder as part of the purchase if you have left products in the basket without checking out.

At all times you have a right to opt out of direct marketing. The easiest way to opt out is to use the unsubscribe link at the bottom of the communication or just email us at

Tracking Data, and in particular cookies, help us to deliver website and social advertising that we believe is most relevant to you. Cookies can also tell us if you have seen a specific advert and control the number of times people you see it. Cookies can also help us understand if you’ve opened a marketing email.


Like most websites, our websites use cookies to collect information. Cookies are small data files which are placed on your computer or other devices (such as smartphones or tablets) as you browse our websites. They are used to ‘remember’ when your computer or device accesses our websites. They allow us to remember whether you are logged in to the site and what items you had in your shopping basket. Cookies are essential for the effective operation of our websites and to help you shop with us online. They are also used to tailor the products and services offered and advertised to you, both on our websites and elsewhere.

There are two main types of cookie which you’ll encounter. Session cookies and Persistent cookies.

Within both types, there are a number of other elements, but in short a session cookie exists whilst the user is reading or navigating the website. When you close your web browser these cookies are usually removed. These cookies are needed to make the website work properly. They include, for example, cookies that enable you to log in, use a shopping cart or make secure payments. Disallowing these cookies via your web browser will mean you are unable to place an order on this site.

The second type is Persistent cookies. Persistent cookies remember you for a set period of time, allowing us to personalise our content for you, greet you by name and remember your preferences. These also allow us to tell if you’ve left any products in your basket without checking out.  These cookies record your visit to our website, the pages you have visited and the links you have followed. This information can then be used to make our website relevant to your interests and for advertising and retargeting purposes. We may also share this information with third parties for this purpose.

For more detailed information about how cookies work, please visit


Under certain circumstances, you have rights under data protection laws in relation to your personal data.

To find out more about these rights, or if you have any more questions about this privacy policy, your rights or how we may use your data, please email us at or write to us Amunra Pure Performance Ltd, 55-57 Grove Road, Harrogate, HG1 5EP